The StandardX: A Bold New Chapter in Times Square

The StandardX, Hyatt’s new venture, is set to transform Times Square with an 1,800-room flagship hotel. This ambitious project includes an enclosed free-fall thrill ride, an observation deck over 1,000 feet above Manhattan, and a rooftop pool. The design draws on New York’s theatrical character, featuring bold colors, sculptural forms, and reflective finishes. The StandardX aims to simplify the hotel experience while amplifying the cultural and social energy around it.

Developed by Extell Development Company, the hotel will anchor a striking new addition to the Manhattan skyline. It will bring together hospitality, dining, and entertainment, with attractions that promise to redefine the city’s nightlife and cultural scene. The StandardX Times Square is not just a hotel; it’s a destination that embraces the vibrancy and theatricality of its surroundings.