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Bentley Illuminates Tokyo Tower in Green for New Model Launch

The luxury automaker celebrates its latest Continental GT S and Supersports with a dazzling display in Japan's capital.
June 24, 2026

Bentley has once again demonstrated its flair for dramatic entrances, this time in Tokyo, where the brand lit up the iconic Tokyo Tower in its signature green hue. The spectacle marked the regional debut of the new Continental GT S and Supersports models, blending automotive excellence with a touch of urban theater.

The event underscores Bentley's long-standing relationship with Japan, a market that has embraced the brand's blend of British craftsmanship and cutting-edge technology. The Tokyo Tower takeover is more than just a promotional stunt—it's a statement of cultural synergy, where tradition meets modernity in one of the world's most dynamic cities.

For those who missed the live display, the images of the emerald-lit tower against Tokyo's skyline are a visual feast, capturing the essence of Bentley's luxury ethos. The new models, with their refined aesthetics and performance upgrades, are set to further cement the brand's status among Japan's discerning elite.

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